How often have you seen a website online and wanted to visit it but couldn't find it again when you needed it? If your goal is to improve the number of visitors you get to your website, then search engine optimization (SEO) and organic traffic are two methods that will help you achieve your goal. In this blog post, I'll be covering the basics of both search engine optimization and organic traffic, so that you can learn how they can be used together as an effective marketing strategy to get more traffic to your website and make more sales in your business.
SEO stands for Search Engine Optimization, which is precisely what it sounds like. With SEO, you optimize your website so that search engines can better understand your content and serve up your website in their search results. Once ranked on a search engine's results page, organic traffic—people visiting your site from those listings—can increase exponentially. That's why most digital marketing experts agree that SEO is one of THE most critical components of an effective online marketing strategy. This post will walk you through how to start implementing search engine optimization on your website so that you can get more traffic and make more money.
Many new bloggers fall into one of two camps: those who don't bother with SEO and search engine optimization and those who obsess over it. The truth is that a solid SEO strategy requires careful planning and execution—and not every tactic works for every business or website. That said, there are some basic rules you can follow to give yourself an edge in search results. Here are four must-do SEO tactics.
#1) On-page keywords/title tags: On-page SEO refers to elements within a web page (such as content, headers, image names, and so on) that search engines like Google use when indexing and ranking your site. One of these elements is your title tag, which gives searchers a sense of what they can expect from clicking through to your content.
#2) On-page keyword/metatags: Metatags—such as your title tag, keyword tag, and description—are a form of on-page SEO. Metatags enable searchers to find your content by letting search engines know what it's about and how they should rank it. When you add relevant keywords here, you help yourself in two ways: It makes it easier for users to find your page on Google, but it also gives Google an idea of what that page is about.
#3) Off-page keywords/links: Of course, there's more to on-page SEO than just your site. One of these elements is backlinks or hyperlinks that point from one website (such as a source of authority in your industry) to another. These links signal relevance and worthiness to search engines like Google. The number of links pointing at your website from other websites is one measure by which Google ranks sites for organic traffic—but it's not an exact science.
#4) Off-page keywords/social media: Another aspect of on-page SEO is social media. These are links that point back at your website via social media platforms like Facebook, Twitter, and LinkedIn. Social shares are a different measure of popularity they're a form of earned or natural organic traffic—and they're another thing Google looks at when ranking search results.
Creating unique content in today's day and age can be daunting as there is so much content out today.
To make sure you are standing out, it's a good idea to look at Google Analytics to see what keywords your customers use when they find you online; that way, you'll know what they care about most. Once you have an idea of what they're interested in, create valuable content around those topics.
Don't stop at one update. Instead, make sure you're regularly updating your site with new and relevant content—that way, you'll always be showing up in search engine results.
If you want your SEO strategy to succeed, you must study what successful SEO campaigns do. Analyzing your competitors (and their keywords) is a great way to get started. Reverse engineering your competition's SEO strategy to find keyword gaps effectively boosts your SEO. Try running your competitor's top pages to discover their most profitable SEO keywords. From there, develop strategies for filling in those gaps and ultimately outranking them with optimized content!